Target groups
Who is targeted?
The interventions were created for citizens at various life stages and levels of ability, such as children, youth, elderly and those with low levels of (digital) literacy, and for citizens in their various roles in society, such as parents, teachers, employees, civil servants and entrepreneurs.
Most interventions, 33% (50 interventions), target children and youth, and another 28% (42) target the general population. They are followed by entrepreneurs and small to medium-sized business owners (11%), the elderly (5%) and those with low (digital) literacy (5%). Parents and teachers are underrepresented as the primary target group, but they are the most prominent secondary target group (17% and 22% of interventions with a secondary target group), especially for interventions that primarily target children or youth.
Inclusiveness
28% of the interventions made an explicit effort to include at least one marginalised group. This mostly happened through (1) age-specific support, (2) language and skills accessibility, such as plain language and multilingual materials, (3) financial and practical accessibility, such as free offers or help with acquiring devices, and (4) tailored approaches for specific vulnerable groups.
Inclusiveness is mainly realised through age, language, digital skills and affordability. Structural forms of inclusion, such as co-developing interventions with marginalised groups, are less common.
Code description: Did the intervention make an explicit effort to include at least one marginalised group?